(A) To plan champagne receptions
(B) To investigate birth and conception
(C) To explore audience reception
(D) To measure TV reception
Category: Sociology Mcqs
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What is the main difference between a focus group and a group interview?
(A) Group interviews involve fewer participants
(B) Focus groups are used to study the way people discuss a specific topic
(C) There is no moderator present in a focus group
(D) Focus groups save more time and money
Which of the following is a disadvantage of qualitative interviewing relative to participant observation?
(A) It has a more specific focus
(B) It is more ethically dubious, in terms of obtaining informed consent
(C) It may not provide access to deviant or hidden activities
(D) It does not allow participants to reconstruct their life events
Which of the following is an advantage of qualitative interviewing relative to participant observation?
(A) It allows you to find out about issues that are resistant to observation
(B) It is more biased and value-laden
(C) It is more likely to create reactive effects
(D) None of the above
How does Oakley suggest that qualitative interviewing should be used as an explicitly feminist research method?
(A) By creating a more equal relationship between interviewer and interviewee
(B) By invading the privacy of women and treating them as objects
(C) By imposing academic interpretations upon women’s accounts of the world
(D) None of the above
What is involved in “purposive sampling”?
(A) Using a random numbers table to select a representative sample of people
(B) Deciding on a sampling strategy early on and pursuing it relentlessly
(C) Strategically selecting respondents who are likely to provide relevant data
(D) Sampling units of time rather than individual persons
What can you do to reduce the time consuming nature of transcribing interviews?
(A) Use a transcribing machine
(B) Employ someone to transcribe for you
(C) Transcribe only selected parts of the interviews
(D) All of the above
What is a “probing question”?
(A) One that inquires about a sensitive or deeply personal issue
(B) One that encourages the interviewee to say more about a topic
(C) One that asks indirectly about people’s opinions
(D) One that moves the conversation on to another topic